International Franchise Association (IFA)

IFA, the electronics show held each summer in Berlin, has become the latest event impacted by the novel coronavirus. The trade show won’t be canceled, but it also won’t proceed as it normally does, organizers said.

The organizers on Tuesday tweeted that “IFA Berlin is set to go ahead in 2020, but with an innovative new concept.” They didn’t expand on the plans but said the show was “set for an innovative concept designed for unprecedented times.”

“The organizers … for several weeks now have been discussing a range of alternative concepts,” IFA tweeted. “Planning is well advanced for a concept that will allow IFA to deliver on its core functions for our industry … as a global showcase for technology innovation and an important meeting place for brands, manufacturers, retailers and media.”

IFA, the electronics show held each summer in Berlin, has become the latest event impacted by the novel coronavirus. The trade show won’t be canceled, but it also won’t proceed as it normally does, organizers said.

The organizers on Tuesday tweeted that “IFA Berlin is set to go ahead in 2020, but with an innovative new concept.” They didn’t expand on the plans but said the show was “set for an innovative concept designed for unprecedented times.”

“The organizers … for several weeks now have been discussing a range of alternative concepts,” IFA tweeted. “Planning is well advanced for a concept that will allow IFA to deliver on its core functions for our industry … as a global showcase for technology innovation and an important meeting place for brands, manufacturers, retailers and media.”

IFA, the electronics show held each summer in Berlin, has become the latest event impacted by the novel coronavirus. The trade show won’t be canceled, but it also won’t proceed as it normally does, organizers said.

The organizers on Tuesday tweeted that “IFA Berlin is set to go ahead in 2020, but with an innovative new concept.” They didn’t expand on the plans but said the show was “set for an innovative concept designed for unprecedented times.”

“The organizers … for several weeks now have been discussing a range of alternative concepts,” IFA tweeted. “Planning is well advanced for a concept that will allow IFA to deliver on its core functions for our industry … as a global showcase for technology innovation and an important meeting place for brands, manufacturers, retailers and media.”

IFA, the electronics show held each summer in Berlin, has become the latest event impacted by the novel coronavirus. The trade show won’t be canceled, but it also won’t proceed as it normally does, organizers said.

The organizers on Tuesday tweeted that “IFA Berlin is set to go ahead in 2020, but with an innovative new concept.” They didn’t expand on the plans but said the show was “set for an innovative concept designed for unprecedented times.”

“The organizers … for several weeks now have been discussing a range of alternative concepts,” IFA tweeted. “Planning is well advanced for a concept that will allow IFA to deliver on its core functions for our industry … as a global showcase for technology innovation and an important meeting place for brands, manufacturers, retailers and media.”

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